Traditional Trade In Lebanon

The traditional trade segment constitutes around 55% - 70% depends on product category of the market.

We strive to serve the product category segment through a variety of sales channels.


This channel builds on the established Idriss family business name and customer base and sells products to major distributors and wholesale dealers.

Modern Trade

Our skilled and experienced sales team and merchandisers ensure that our products are placed in major hypermarkets and supermarkets

Mini Markets

Our mini market sales team builds and maintains strong professional relationships with clients, ensuring visibility, achievement of sales targets and delivery of high quality customer service to the existent and potential clients

Cash Van

Through our fleet of refrigerated, hybrid and dry trucks and our cash van sales team, we are able to reach small grocery stores in major geographic areas on a daily basis to ensure coverage & penetration of company products.   

Pet Specialty Channel

Our business strategy, which combines brand management, sales and merchandising, has allowed us to become the number one distributors for pet food and supplies in Lebanon.

Our products are placed in pet stores, veterinary clinics and major hypermarkets, supermarkets and convenience stores. 

Sales Force

Sales Force








In the last twenty years, the Widriss Group has diversified its operations in Lebanon and abroad. In the early nineties, One holding company was established in order to control local and international operation which is WIDRISS HOLDING SAL


Ets Wafic Idriss s.a.r.l.
197, Street No. 504
Hazmieh, ML12103
Ph: + 961-5-950820
Fx: + 961-5-456230

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